# What does Google Ads cost?

> Learn how Google Ads pricing works, what a typical budget is, and how to keep costs controlled from day one.

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Google Ads is an auction. You don't set a price — you set a budget and bids per click, and Google chooses when your ads appear based on competition, quality and relevance. This means two companies in the same industry can have completely different costs depending on how they set up their campaigns.

## What's a typical Google Ads budget?
There's no typical. B2B companies often spend 100–500 per month to test. E-commerce sites may need 500–2000 per month for volume. The real question is not what you spend but what you earn — CPL, CAC and ROAS — and whether it's profitable for your business.

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## Cost factors in Google Ads
- Bid per click (CPC): from 0.10 to 50+ depending on industry
- Quality Score: better relevance = lower cost automatically
- Competition: more advertisers = higher bids on the same words
- Geographic targeting: larger markets often cost more
- Time controls: certain hours are more expensive than others

## The difference between budget and results
You can spend a lot on Google Ads and get poor returns if ads and landing pages aren't aligned. Conversely, a small budget can generate strong pipeline if it's targeted, relevant and reaches the right audience.

## FAQ

**How much do I have to spend on Google Ads?**

There's no minimum, but budgets under 50 per month often give too little volume to learn from results. Start with 200–500 per month, measure results and scale from there.

**Why is Google Ads more expensive in certain industries?**

High-value words — like 'insurance', 'legal' and 'e-commerce platform' — have many competitors, so bids get driven up. Low-value words often cost only 0.10–0.30 per click.

**Can I pause Google Ads whenever I want?**

Yes, you can pause or stop campaigns anytime. You only pay for clicks you get. But building Quality Score takes time, so consistency pays off.

**Who is Google Ads right for?**

Google Ads work well for B2B companies actively seeking customers, e-commerce sites wanting to drive sales, and brands wanting to be seen quickly for new products.

## Ready to start Google Ads the right way?
Hasty sets up accounts, builds campaigns and optimises for ROAS — not just clicks. Book a call and we'll show your potential.

## Relaterade tjänster
- [Paid Media](https://hasty.se/en/tjanster/paid-media)
- [Annonser](https://hasty.se/en/tjanster/annonser)
- [Kampanjer](https://hasty.se/en/tjanster/kampanjer)
- [Growth marketing](https://hasty.se/en/tjanster/growth-marketing)

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