# What Does a Rebrand Cost and What Sets the Price?

> What does it cost to change your brand identity? We go through what drives the price of a rebrand, from positioning to launch.

Human view: https://hasty.se/en/vad-kostar-en-rebranding
Agent view: https://hasty.se/en/vad-kostar-en-rebranding.md

Languages: sv=https://hasty.se/vad-kostar-en-rebranding | en=https://hasty.se/en/vad-kostar-en-rebranding | no=https://hasty.se/no/vad-kostar-en-rebranding | da=https://hasty.se/da/vad-kostar-en-rebranding | fi=https://hasty.se/fi/vad-kostar-en-rebranding

The price of a rebrand depends on the scale of the change — is it a visual refresh or a full repositioning with a new name? The number of touchpoints that need updating, from web and print to signage and packaging, also matters. A rebrand touching only logo and colour palette costs less than one that also requires a new website and sales materials.

## What does a rebrand cost roughly?
Cost is driven by the scale of change, from a visual refresh to a full repositioning with a new name, and by how many touchpoints need updating, such as web, print and signage. A rebrand touching only logo and colour palette costs less than one covering website and sales materials too. A subscription makes costs more predictable than a one-off project from a traditional agency.

Prisindikation: från 40 credits per månad.

## What Affects the Price of a Rebrand
- Scope: visual refresh versus full repositioning
- Number of touchpoints needing updates, digital and physical
- Need for new positioning and a new name
- Volume of sales materials and templates to produce
- Ongoing rollout after launch

## How Hasty Works With Rebranding
At Hasty, rebranding is included in an ongoing subscription where design, web and content sit in the same team, letting rollout continue after launch day without a new quote. You get help rolling out the new identity as new needs appear, instead of the team disappearing once the guidelines are delivered.

## FAQ

**What does a smaller visual refresh cost?**

A refresh of logo and colour palette without new positioning sits at the lower end of the price range compared to a full repositioning.

**Is a rebrand cheaper on subscription?**

Yes, a subscription turns post-launch rollout into ongoing work instead of a new project to quote.

**What takes the most budget in a rebrand?**

Updating all physical and digital touchpoints, such as signage, packaging and website, usually takes more time and budget than the design work itself.

**Do we need to change our name to do a rebrand?**

No, most rebrands renew identity and positioning without changing the name.

## Get a clear picture of your rebrand cost
Tell us about your brand and what you want to achieve and we'll give you a realistic picture of what it costs to get there.

## Relaterade tjänster
- [Branding & visuell identitet](https://hasty.se/en/tjanster/branding-visuell-identitet)
- [Webbutveckling](https://hasty.se/en/tjanster/webbutveckling)
- [Copy & bilder](https://hasty.se/en/tjanster/copy-bilder)
- [Printdesign](https://hasty.se/en/tjanster/printdesign)
- [Presentationer](https://hasty.se/en/tjanster/presentationer)

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## Kontakt

- Allmänna frågor: hej@hasty.se
- Offert och nya uppdrag: christian@hasty.se
- Telefon: 08-480 04 706 (+46 8 480 04 706)
- Besöksadress: Bjurholmsplan 24, 116 63 Stockholm, Sverige
- Kontaktsida: https://hasty.se/en/kontakta-oss
- Personlig service (formulär): https://hasty.se/en/boka-demo
- Juridisk avtalspart: Norrhavet Group AB, org.nr 559258-3792, Stockholm, Sverige.
- Priser och kalkylator: https://hasty.se/en/priser

## Site maps for agents
- https://hasty.se/llms.txt
- https://hasty.se/llms-full.txt
- https://hasty.se/agents.md
- https://hasty.se/sitemap.xml

Hasty is a brand owned by Norrhavet Group AB (org.nr 559258-3792), Sweden.