# What does an in-house marketing department cost?

> What does it really cost to build an in-house marketing department versus a subscription? Hasty breaks down the costs that are often overlooked.

Human view: https://hasty.se/en/vad-kostar-en-marknadsavdelning
Agent view: https://hasty.se/en/vad-kostar-en-marknadsavdelning.md

Languages: sv=https://hasty.se/vad-kostar-en-marknadsavdelning | en=https://hasty.se/en/vad-kostar-en-marknadsavdelning | no=https://hasty.se/no/vad-kostar-en-marknadsavdelning | da=https://hasty.se/da/vad-kostar-en-marknadsavdelning | fi=https://hasty.se/fi/vad-kostar-en-marknadsavdelning

Building a marketing department internally is about more than salary. Recruitment, equipment, tool licences, ramp-up time before the team is fully productive, and the exposure when someone leaves or is sick — all of this adds on top of the base cost. Here we break down what's actually included, so the comparison against a subscription is fair.

## What does it cost to run your own marketing department?
The cost of a marketing department is more than salaries: payroll taxes, tools, equipment, recruitment and the time before new hires are fully productive. Once you factor all of this in, the total cost is often higher than expected, especially if you need broad expertise across strategy, design, content and media at once. A subscription gathers that expertise into one fixed, predictable monthly cost.

Prisindikation: från 120 credits per månad.

## What's included in the cost of a marketing department
- Salaries plus payroll taxes and pension contributions
- Recruitment cost and time before the role is filled
- Tool licences for design, project management and analytics
- Equipment, workspace and internal training
- Ramp-up time before new hires are fully productive

## Why a subscription is often more predictable
With an internal marketing department, you carry the full cost even when demand dips for a period. Hasty instead offers a subscription where you pay for the capacity you actually use, with access to a full team of specialists. That makes the budget easier to plan and avoids a large share of the cost going to administration rather than production.

## FAQ

**Is an in-house marketing department always more expensive than a subscription?**

Not always, but the total cost is often higher than expected once you factor in recruitment, tools and ramp-up time. A subscription makes the cost more transparent and easier to compare.

**How long does it take to build an in-house department?**

Recruiting and getting a full team fully productive often takes several months. During that time, marketing tends to stall or run on an ad hoc basis.

**Can we start with a subscription and build in-house later?**

Yes, this is a common path. Many start with us to get going quickly, then build a smaller internal core once the business has grown and needs become clearer.

**What expertise is included in a Hasty subscription?**

You get access to strategy, design, copy, web, SEO and paid media in one team, instead of having to hire one person per specialist area.

## Curious what your marketing would actually cost?
Book a meeting and we'll work through the numbers for your specific needs together.

## Relaterade tjänster
- [Creative as a Service](https://hasty.se/en/tjanster/creative-as-a-service-caas)
- [Marknadsstrategi](https://hasty.se/en/tjanster/marknadsstrategi)
- [SEO / AEO](https://hasty.se/en/tjanster/seo)
- [Paid Media](https://hasty.se/en/tjanster/paid-media)
- [Social media management](https://hasty.se/en/tjanster/social-media-management)

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