# What Is Performance Marketing and How Does It Work?

> What is performance marketing and how does it differ from traditional marketing? We explain the concept, channels and measurement.

Human view: https://hasty.se/en/vad-ar-performance-marketing
Agent view: https://hasty.se/en/vad-ar-performance-marketing.md

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Performance marketing is an umbrella term for marketing where the result can be measured directly against an investment, such as clicks, leads or purchases. Channels are often paid search, social media and display, but what defines performance marketing isn't the channel but that budget is steered toward what's actually measurable. That requires tracking, clear goals and ongoing optimisation rather than launching a campaign and waiting for results.

## What does performance marketing mean?
Performance marketing is marketing where results are measured directly against investment, such as clicks, leads or purchases, unlike brand building where the effect is harder to tie to a specific cost. Channels are often paid search, social media and display, but the key is that budget is steered continuously toward what measurably performs best rather than a campaign being launched and left untouched.

Prisindikation: från 35 credits per månad.

## What's Included in Performance Marketing
- Clear, measurable goals per channel and campaign
- Tracking and attribution tied to the business
- Ongoing budget management toward what performs
- Creative production tailored to each channel
- Regular reporting on results, not just reach

## How Hasty Works With Performance Marketing
At Hasty, strategy, creative production and media buying sit in the same team, letting campaigns be adjusted continuously without waiting on an external agency's lead times. You get a clear picture of what each krona returns and can move budget to where it actually performs instead of locking it into a predetermined media plan.

## FAQ

**What's the difference between performance marketing and brand marketing?**

Performance marketing is measured directly against concrete results like clicks or purchases, while brand marketing builds effects that are harder to tie to a single cost.

**Which channels are used in performance marketing?**

Common channels are paid search, social media and display, but which channel fits best depends on where the audience is and what's measurable.

**Do you need a lot of data to work with performance marketing?**

Yes, reliable tracking and clear measurement points are a prerequisite for steering budget toward what actually works.

**Does performance marketing suit every company?**

Most companies with a clear converting action, like a purchase or lead, can benefit, but the effect depends on how well the measurement is set up.

## Want to work more result-driven with marketing?
Tell us about your current channels and goals and we'll show you what a more performance-driven approach could look like for you.

## Relaterade tjänster
- [Paid Media](https://hasty.se/en/tjanster/paid-media)
- [CRO & conversion optimisation](https://hasty.se/en/tjanster/cro-konverteringsoptimering)
- [Growth marketing](https://hasty.se/en/tjanster/growth-marketing)
- [Annonser](https://hasty.se/en/tjanster/annonser)
- [SEO / AEO](https://hasty.se/en/tjanster/seo)

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## Kontakt

- Allmänna frågor: hej@hasty.se
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