# What Is Conversion Optimisation and How Does It Work?

> What does conversion optimisation involve and how does it work? We explain the concept and how analysis, testing and design work together for more business.

Human view: https://hasty.se/en/vad-ar-konverteringsoptimering
Agent view: https://hasty.se/en/vad-ar-konverteringsoptimering.md

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Conversion rate optimisation, often shortened to CRO, is about systematically improving the share of website visitors who take the desired action — buying, filling in a form or booking a meeting. Instead of buying more traffic, you work to remove friction in what already exists, through behavioural analysis, hypotheses and testing. Many companies have high traffic but low conversion without knowing why.

## What does conversion optimisation mean?
Conversion optimisation is the work of increasing the share of visitors who do what you want them to do on a site, without increasing traffic. It builds on analysing behavioural data, forming hypotheses about what blocks conversion, and testing changes in design, copy and flows. The result is more sales or leads from the traffic you already have.

Prisindikation: från 30 credits per månad.

## What's Included in Conversion Optimisation
- Analysis of behavioural data and user flows
- Identifying friction in forms and the purchase journey
- Hypotheses and a prioritised test plan
- A/B testing of design, copy and layout
- Follow-up and next iteration based on results

## How Hasty Works With Conversion Optimisation
At Hasty, CRO is included in an ongoing subscription alongside web, design and content, so changes can be tested and implemented directly without waiting for a separate agency for each part. The same team that built the site is the one analysing and improving it, making iterations faster and more accurate over time.

## FAQ

**What's the difference between CRO and SEO?**

SEO is about getting more visitors to the site, while CRO is about making more of those visitors actually convert once they're there.

**How do you know if you need conversion optimisation?**

High traffic but few completed purchases or filled-in forms is a clear sign there's friction worth optimising away.

**How long until you see results?**

It depends on traffic volume, but most see measurable changes within a few weeks since tests need a certain number of visitors to be reliable.

**Is it enough to change a single page?**

Often not, since friction can exist at several steps of the purchase journey, from landing page to checkout or form.

## Want to increase conversion on your site?
Tell us how your traffic and conversion look today and we'll look at where the potential is.

## Relaterade tjänster
- [CRO & conversion optimisation](https://hasty.se/en/tjanster/cro-konverteringsoptimering)
- [Webb-, app- & UI/UX-design](https://hasty.se/en/tjanster/webb-app-design-ui-ux)
- [Paid Media](https://hasty.se/en/tjanster/paid-media)
- [SEO / AEO](https://hasty.se/en/tjanster/seo)
- [Email & lifecycle marketing](https://hasty.se/en/tjanster/e-post-lifecycle-marketing)

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## Kontakt

- Allmänna frågor: hej@hasty.se
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