# What Is a Brand Platform?

> A brand platform captures a company's position, promise, and tone in one document. See what it includes and how it differs from a visual identity.

Human view: https://hasty.se/en/vad-ar-en-varumarkesplattform
Agent view: https://hasty.se/en/vad-ar-en-varumarkesplattform.md

Languages: sv=https://hasty.se/vad-ar-en-varumarkesplattform | en=https://hasty.se/en/vad-ar-en-varumarkesplattform | no=https://hasty.se/no/vad-ar-en-varumarkesplattform | da=https://hasty.se/da/vad-ar-en-varumarkesplattform | fi=https://hasty.se/fi/vad-ar-en-varumarkesplattform

Many confuse a brand platform with a visual identity, but they answer different questions. A brand platform describes why the company exists, what it promises, and how it should be perceived, while the visual identity is the graphic expression of the same thing. Without a clear platform, it's hard to keep communication consistent over time.

## What is a brand platform?
A brand platform is a strategic document defining the company's position, target audience, brand promise, core values, and tone of voice. It acts as an internal compass for how the brand should behave across marketing and customer interactions, and lays the foundation for the visual identity and ongoing content production.

Prisindikation: från 40 credits per månad.

## What's included in a brand platform
- Positioning and a clear target audience description
- Brand promise and core values
- Tone of voice and communication principles
- Competitor analysis and differentiation
- Guidance for putting the platform into practice

## Brand platform or visual identity?
Visual identity is about fonts, colors, and imagery, while the brand platform is about messaging, tone, and position in the audience's mind. Hasty develops the platform as a foundation and then builds the visual identity on an ongoing basis, so design and messaging always align regardless of channel.

## FAQ

**Does every company need a brand platform?**

Most benefit from a clear platform, especially when more employees or agencies need to communicate on the company's behalf.

**How does a brand platform differ from a marketing plan?**

The platform describes who the brand is, while the marketing plan describes how to reach and sell during a given period.

**Should the platform be created before building a new website?**

It helps, since messaging and tone are then settled before design and copy are produced.

**How often should a brand platform be updated?**

When there are major changes to the offering, market, or audience; otherwise it often serves as a stable foundation for several years.

## Need help developing a brand platform?
Book a meeting and we'll walk through what an approach could look like for you.

## Relaterade tjänster
- [Brand strategy & positioning](https://hasty.se/en/tjanster/varumarkesstrategi-positionering)
- [Branding & visuell identitet](https://hasty.se/en/tjanster/branding-visuell-identitet)
- [Marknadsstrategi](https://hasty.se/en/tjanster/marknadsstrategi)
- [Go-to-market strategy](https://hasty.se/en/tjanster/go-to-market-strategi)
- [Design systems & tokens](https://hasty.se/en/tjanster/designsystem-design-tokens)

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## Kontakt

- Allmänna frågor: hej@hasty.se
- Offert och nya uppdrag: christian@hasty.se
- Telefon: 08-480 04 706 (+46 8 480 04 706)
- Besöksadress: Bjurholmsplan 24, 116 63 Stockholm, Sverige
- Kontaktsida: https://hasty.se/en/kontakta-oss
- Personlig service (formulär): https://hasty.se/en/boka-demo
- Juridisk avtalspart: Norrhavet Group AB, org.nr 559258-3792, Stockholm, Sverige.
- Priser och kalkylator: https://hasty.se/en/priser

## Site maps for agents
- https://hasty.se/llms.txt
- https://hasty.se/llms-full.txt
- https://hasty.se/agents.md
- https://hasty.se/sitemap.xml

Hasty is a brand owned by Norrhavet Group AB (org.nr 559258-3792), Sweden.