# What is conversion rate?

> What is conversion rate and why is it key to profitable growth? We explain how to measure and improve your conversion rate.

Human view: https://hasty.se/en/vad-ar-conversion-rate
Agent view: https://hasty.se/en/vad-ar-conversion-rate.md

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Conversion rate is the most important KPI for understanding if your website actually does its job or if visitors just pass by.

## What does conversion rate mean?
Conversion rate is the percentage of visitors on a website who complete a desired action, such as making a purchase, sending an inquiry, or signing up for a newsletter. A high conversion rate means your website efficiently turns traffic into results, reducing the need to buy more expensive traffic.

Prisindikation: från 30 credits per månad.

## What influences your conversion rate
- Clear call-to-actions (CTA)
- User experience and navigation
- Fast load times and performance
- Relevant landing pages for each ad
- Trust-building elements (cases, reviews)

## The difference between traffic and conversion
Many focus solely on increasing traffic. But double the traffic with poor conversion is less profitable than stable traffic with high conversion. CRO is about getting more from the traffic you already have.

## FAQ

**What is a 'good' conversion rate?**

It varies, but for B2B 2-5% is common, for e-commerce 1-3%.

**How to measure conversion rate?**

By dividing the number of conversions by total visitors.

**Can you optimize without more data?**

Yes, by focusing on UX and clear messaging.

**When to focus on CRO?**

When you have stable traffic and want to lower your CAC.

## Want more inquiries from the same traffic?
We help with CRO. Book a call to analyze your potential.

## Relaterade tjänster
- [CRO & conversion optimisation](https://hasty.se/en/tjanster/cro-konverteringsoptimering)
- [Growth marketing](https://hasty.se/en/tjanster/growth-marketing)

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