# What is A/B testing and how does it work?

> A/B testing helps you make data-driven decisions for your website. Learn how to test your way to higher conversion.

Human view: https://hasty.se/en/vad-ar-ab-testning
Agent view: https://hasty.se/en/vad-ar-ab-testning.md

Languages: sv=https://hasty.se/vad-ar-ab-testning | en=https://hasty.se/en/vad-ar-ab-testning | no=https://hasty.se/no/vad-ar-ab-testning | da=https://hasty.se/da/vad-ar-ab-testning | fi=https://hasty.se/fi/vad-ar-ab-testning

A/B testing is a method for comparing two versions of a webpage or element to see which performs best. It's the core of data-driven growth.

## Why should you do A/B tests?
With A/B testing, you no longer guess – you know. By testing everything from buttons to landing pages against each other with real user data, you can systematically improve conversion rates. It reduces the risk of large changes and ensures that every optimization actually leads to more leads or sales, ensuring you get more out of the traffic you already have.

## What's included in our testing program
- Analysis of user behavior and friction
- Hypothesis formulation and test design
- Setup and execution of experiments
- Statistical analysis and conclusions
- Ongoing optimization plan based on results

## Difference from just redesigning
Redesigning based on gut feeling is risky. With A/B testing, we validate every change with data before rolling it out fully.

## FAQ

**Does it require a lot of traffic?**

The more traffic, the faster the results, but we can test on smaller volumes too.

**What do you usually test?**

Headlines, images, call-to-actions, and forms.

**How long does a test take?**

It depends on traffic, often one to two weeks.

**Is this included in your CRO service?**

Yes, it's the foundation of how we optimize.

## Ready to test your way to growth?
Let's set up a testing program that makes your website more effective every week.

## Relaterade tjänster
- [CRO & conversion optimisation](https://hasty.se/en/tjanster/cro-konverteringsoptimering)
- [Growth marketing](https://hasty.se/en/tjanster/growth-marketing)

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## Kontakt

- Allmänna frågor: hej@hasty.se
- Offert och nya uppdrag: christian@hasty.se
- Telefon: 08-480 04 706 (+46 8 480 04 706)
- Besöksadress: Bjurholmsplan 24, 116 63 Stockholm, Sverige
- Kontaktsida: https://hasty.se/en/kontakta-oss
- Personlig service (formulär): https://hasty.se/en/boka-demo
- Juridisk avtalspart: Norrhavet Group AB, org.nr 559258-3792, Stockholm, Sverige.
- Priser och kalkylator: https://hasty.se/en/priser

## Site maps for agents
- https://hasty.se/llms.txt
- https://hasty.se/llms-full.txt
- https://hasty.se/agents.md
- https://hasty.se/sitemap.xml

Hasty is a brand owned by Norrhavet Group AB (org.nr 559258-3792), Sweden.