# Nordic Marketing Production Index

> Five versioned Nordic studies of AI visibility, creative capacity, brief quality, localisation and human–AI quality.

Human view: https://hasty.se/en/studier
Agent view: https://hasty.se/en/studier.md

Languages: sv=https://hasty.se/studier | en=https://hasty.se/en/studier | no=https://hasty.se/no/studier | da=https://hasty.se/da/studier | fi=https://hasty.se/fi/studier

Version: 2026.1. Updated: 2026-09-23. Status: methodologies_published_collection_in_progress.

## Studies

- [AI Visibility Index](https://hasty.se/en/studier/ai-visibility-index): Measures which Nordic brands AI services mention, recommend and describe accurately within their industry. Status: ready; evidence: observed.
- [Creative Capacity Gap](https://hasty.se/en/studier/creative-capacity-gap): Shows the gap between creative demand and teams’ actual capacity. Status: collecting; evidence: survey.
- [Brief Quality Index](https://hasty.se/en/studier/brief-quality-index): Examines how brief quality affects lead time, revisions, cost and outcomes. Status: collecting; evidence: pilot.
- [Nordic Localization Gap](https://hasty.se/en/studier/nordic-localization-gap): Compares how well companies adapt language, offers and customer journeys across Nordic markets. Status: ready; evidence: audited.
- [Human–AI Quality Barometer](https://hasty.se/en/studier/human-ai-quality-barometer): Tracks quality, factual errors and the human role in AI-assisted creative production. Status: protocol; evidence: pilot.

## Publication rules

- Every method is pre-registered before the first result wave.
- No public cell below five contributors; no subgroup conclusion below n=30; headline findings require n=100.
- AI Visibility publishes named rankings by industry, excluding Hasty and direct creative-production competitors.
- JSON: https://hasty.se/api/public/data?section=research&lang=en
- CSV: https://hasty.se/api/public/research.csv?lang=en

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- https://hasty.se/sitemap.xml

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