# CRO (Conversion Rate Optimization)

> CRO, conversion rate optimisation, is the systematic work of increasing the share of visitors who do what you want them to do — buy, book, download or fill in a form — by testing and improving the experience rather than just driving more traffic.

Human view: https://hasty.se/en/ordlista/cro
Agent view: https://hasty.se/en/ordlista/cro.md

Languages: sv=https://hasty.se/ordlista/cro | en=https://hasty.se/en/ordlista/cro | no=https://hasty.se/no/ordlista/cro | da=https://hasty.se/da/ordlista/cro | fi=https://hasty.se/fi/ordlista/cro

Many companies focus entirely on getting more visitors, but if the site or flow leaks conversions, traffic volume matters less. CRO starts by optimising what already exists before scaling traffic further.

The work is data- and hypothesis-driven: you analyse where users drop off, form a hypothesis about why, and test a change — often through A/B testing — to see if it actually improves conversion, not just feels right.

CRO is as much about copy, design and trust-building elements as technical details like load time and form friction. Small changes to a headline, call-to-action or page structure can have a big impact on conversion rate.

## Så jobbar Hasty med det
Hasty treats CRO as an ongoing part of the subscription: we analyse user flows, form test hypotheses together with you, and deliver new variants of landing pages, forms and calls-to-action at the pace test results demand.

## FAQ

**How long before we see CRO results?**

Individual tests can show significant results within a few weeks depending on traffic volume, but CRO is an ongoing process rather than a one-off project.

**Do we need a lot of traffic to do CRO?**

A/B tests need a certain traffic volume to be statistically reliable, but qualitative methods like user testing and heatmaps work even with lower traffic.

**What's the difference between CRO and performance marketing?**

Performance marketing drives traffic to the site, CRO makes sure a larger share of that traffic actually converts — they reinforce each other.

## Relaterade begrepp
- [SEO (search engine optimisation)](https://hasty.se/en/ordlista/seo)
- [Performance marketing](https://hasty.se/en/ordlista/performance-marketing)

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## Kontakt

- Allmänna frågor: hej@hasty.se
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## Site maps for agents
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- https://hasty.se/agents.md
- https://hasty.se/sitemap.xml

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