# AI search

> AI search is the search behaviour where users ask questions directly to AI tools like ChatGPT, Perplexity, Claude or Google AI Overviews instead of typing a keyword and clicking through a results list. The answer arrives directly, often with source citations.

Human view: https://hasty.se/en/ordlista/ai-sok
Agent view: https://hasty.se/en/ordlista/ai-sok.md

Languages: sv=https://hasty.se/ordlista/ai-sok | en=https://hasty.se/en/ordlista/ai-sok | no=https://hasty.se/no/ordlista/ai-sok | da=https://hasty.se/da/ordlista/ai-sok | fi=https://hasty.se/fi/ordlista/ai-sok

AI search differs from classic search in that the user gets a summarised, conversational answer rather than a list of links to evaluate themselves. This shifts the advantage toward sources the model already cites or trusts.

For brands this creates a new competitive surface: showing up in AI search is less about winning a ranking spot and more about becoming the source the model chooses to highlight or reference.

AI search is growing fast as a share of all search, especially among younger users and in B2B research, which makes AEO and GEO increasingly important complements to traditional SEO.

## Så jobbar Hasty med det
Hasty helps you show up in AI search through a combination of AEO, GEO and technical SEO, with ongoing prompt tracking that shows how often and in what context you're mentioned across AI tools.

## FAQ

**Which tools count as AI search?**

Among others ChatGPT, Perplexity, Claude, Google AI Overviews and Copilot — all deliver summarised answers rather than just link lists.

**Is AI search replacing Google?**

Not entirely — they coexist today, but the share of searches starting or ending in an AI tool keeps growing.

**How do I know if my brand shows up in AI search?**

By systematically testing relevant prompts across multiple AI tools and logging whether, how and in what context the brand is mentioned.

## Relaterade begrepp
- [AEO (Answer Engine Optimization)](https://hasty.se/en/ordlista/aeo)
- [GEO (Generative Engine Optimization)](https://hasty.se/en/ordlista/geo)
- [LLMO (Large Language Model Optimization)](https://hasty.se/en/ordlista/llmo)

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## Kontakt

- Allmänna frågor: hej@hasty.se
- Offert och nya uppdrag: christian@hasty.se
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## Site maps for agents
- https://hasty.se/llms.txt
- https://hasty.se/llms-full.txt
- https://hasty.se/agents.md
- https://hasty.se/sitemap.xml

Hasty is a brand owned by Norrhavet Group AB (org.nr 559258-3792), Sweden.