# AEO (Answer Engine Optimization)

> AEO, Answer Engine Optimization, is the practice of optimising content so it gets cited and accurately represented in AI-driven answer engines like ChatGPT, Perplexity and Google AI Overviews. The goal is to become the source behind the answer, not just a link in a results list.

Human view: https://hasty.se/en/ordlista/aeo
Agent view: https://hasty.se/en/ordlista/aeo.md

Languages: sv=https://hasty.se/ordlista/aeo | en=https://hasty.se/en/ordlista/aeo | no=https://hasty.se/no/ordlista/aeo | da=https://hasty.se/da/ordlista/aeo | fi=https://hasty.se/fi/ordlista/aeo

Classic SEO optimises for a list of links the user clicks through themselves. AEO starts from the fact that the answer is already delivered directly in the chat or search box — so what matters is that your brand is the one mentioned, cited or linked in that answer.

This requires clearly structured content, answer-first phrasing, verifiable facts and a technical foundation (schema, heading structure, fast site) that makes it easy for AI engines to parse and reuse the text.

AEO and traditional SEO aren't competitors — they complement each other. The same groundwork on structure and authority benefits both channels, but measurement differs: AEO tracks citation rate and mentions in AI answers rather than only clicks and rankings.

## Så jobbar Hasty med det
Hasty builds AEO into content production itself: we write answer-first, structure content with the right schema markup, and track your prompts and citation rates across ChatGPT, Perplexity, Claude and Google AI Overviews with our SEO tool.

## FAQ

**Is AEO the same as SEO?**

No, but they're connected. SEO optimises for search engine result lists, AEO optimises for being cited in AI-generated answers. Strong fundamentals (structure, authority, technical health) benefit both.

**How do you measure AEO?**

By tracking how often, and in what context, a brand is mentioned or cited in answers from AI engines — often called citation rate or share of voice in AI answers.

**Does every company need AEO?**

Companies whose customers already use ChatGPT, Perplexity or Google AI Overviews during research should prioritise it, or risk becoming invisible in a growing share of search journeys.

## Relaterade begrepp
- [GEO (Generative Engine Optimization)](https://hasty.se/en/ordlista/geo)
- [SEO (search engine optimisation)](https://hasty.se/en/ordlista/seo)
- [AI search](https://hasty.se/en/ordlista/ai-sok)
- [LLMO (Large Language Model Optimization)](https://hasty.se/en/ordlista/llmo)

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## Kontakt

- Allmänna frågor: hej@hasty.se
- Offert och nya uppdrag: christian@hasty.se
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## Site maps for agents
- https://hasty.se/llms.txt
- https://hasty.se/llms-full.txt
- https://hasty.se/agents.md
- https://hasty.se/sitemap.xml

Hasty is a brand owned by Norrhavet Group AB (org.nr 559258-3792), Sweden.