# Ordlista > Begrepp inom marknadsföring, AI-sök, varumärke och produktion — med svar-först-definitioner. Human view: https://hasty.se/en/ordlista Agent view: https://hasty.se/en/ordlista.md Languages: sv=https://hasty.se/ordlista | en=https://hasty.se/en/ordlista | no=https://hasty.se/no/ordlista | da=https://hasty.se/da/ordlista | fi=https://hasty.se/fi/ordlista Antal sidor: 29 - [AEO (Answer Engine Optimization)](https://hasty.se/en/ordlista/aeo) — AEO, Answer Engine Optimization, is the practice of optimising content so it gets cited and accurately represented in AI-driven answer engines like ChatGPT, Perplexity and Google AI Overviews. The goal is to become the source behind the answer, not just a link in a results list. - [GEO (Generative Engine Optimization)](https://hasty.se/en/ordlista/geo) — GEO, Generative Engine Optimization, is the strategy for making a brand visible in generated AI answers across the whole ecosystem — not just one specific answer engine. It's about building digital authority that AI models learn from and reproduce, regardless of which tool the user asks. - [SEO (search engine optimisation)](https://hasty.se/en/ordlista/seo) — SEO, search engine optimisation, is the work of making a website more visible in organic search results through technology, content and links. The goal is to rank higher for searches relevant to the business and drive qualified traffic without paying per click. - [AI search](https://hasty.se/en/ordlista/ai-sok) — AI search is the search behaviour where users ask questions directly to AI tools like ChatGPT, Perplexity, Claude or Google AI Overviews instead of typing a keyword and clicking through a results list. The answer arrives directly, often with source citations. - [LLMO (Large Language Model Optimization)](https://hasty.se/en/ordlista/llmo) — LLMO, Large Language Model Optimization, is the optimisation of content and data specifically for how large language models are trained, interpret and reproduce information. It's a broader discipline underpinning both AEO and GEO. - [Design System](https://hasty.se/en/ordlista/designsystem) — A design system is a collection of reusable components, patterns and design tokens (colours, typography, spacing) governed by clear rules, so a product and its communication look and feel consistent no matter who builds or designs them. - [CRO (Conversion Rate Optimization)](https://hasty.se/en/ordlista/cro) — CRO, conversion rate optimisation, is the systematic work of increasing the share of visitors who do what you want them to do — buy, book, download or fill in a form — by testing and improving the experience rather than just driving more traffic. - [Content Marketing](https://hasty.se/en/ordlista/content-marketing) — Content marketing means building trust and visibility by consistently producing useful content — articles, guides, video, social posts — instead of only buying ad space. The content should be valuable in its own right, not just sell. - [Performance marketing](https://hasty.se/en/ordlista/performance-marketing) — Performance marketing is paid marketing where every dollar is tied to measurable outcomes — clicks, leads, purchases or other concrete conversions — rather than just reach or brand awareness. Budget is continuously shifted to wherever returns are strongest. - [EU AI Act](https://hasty.se/en/ordlista/eu-ai-act) — The EU AI Act is the EU's regulation for governing AI systems based on risk level — from prohibited applications to high-risk, limited-risk and minimal-risk categories. It sets requirements for transparency, documentation and human oversight depending on how the AI system is used. - [WCAG 2.1 AA](https://hasty.se/en/ordlista/wcag-2-1-aa) — WCAG 2.1 AA is the level of the Web Content Accessibility Guidelines that's most commonly required by law and industry practice. It sets concrete requirements for websites and digital products to work for people with visual, hearing, motor or cognitive impairments. - [Schema markup (structured data)](https://hasty.se/en/ordlista/schema-markup) — Schema markup is machine-readable code on a web page that states what the content actually is — a product, an FAQ, a company, a guide or a price. Search and answer engines use it to understand the page and to decide which pages get cited in AI answers. - [llms.txt](https://hasty.se/en/ordlista/llms-txt) — llms.txt is a plain-text file at the root of a website that describes what the site contains and where the most important pages are, written for language models. It acts as a map for AI agents in the same way robots.txt and sitemap.xml do for crawlers. - [White-label production](https://hasty.se/en/ordlista/white-label) — White-label production means a subcontractor produces the work while the agency delivers it under its own name. The end client sees the agency's brand, the agency keeps the relationship and the pricing, and the subcontractor never appears externally. - [Creative as a service (CaaS)](https://hasty.se/en/ordlista/creative-as-a-service) — Creative as a service, CaaS, is a subscription model for creative production: the company subscribes to a production team that delivers design, content and web on an ongoing basis, instead of hiring or buying individual agency projects. The model provides a fixed monthly cost, short lead times and a team that learns the brand over time. - [Visual identity](https://hasty.se/en/ordlista/grafisk-profil) — A visual identity is the system governing how a brand looks: logo, colour, typography, imagery, graphics and practical channel examples. - [Visual identity](https://hasty.se/en/ordlista/visuell-identitet) — Visual identity is the combined brand experience across colour, shape, type, imagery, motion and layout. Guidelines document how it is applied. - [Audience analysis](https://hasty.se/en/ordlista/malgruppsanalys) — Audience analysis combines evidence about who you need to reach, their needs, behaviours, decision criteria and barriers. - [Customer journey](https://hasty.se/en/ordlista/kundresa) — The customer journey maps the path from emerging need through purchase, use and retention, including questions, emotions and touchpoints. - [Landing page](https://hasty.se/en/ordlista/landningssida) — A landing page is a focused web page built for one audience, one offer and one clear next step. - [ICP (Ideal Customer Profile)](https://hasty.se/en/ordlista/icp) — An ICP is an evidence-based description of the company or customer type that gains the most value and is most attractive to win. - [Go-to-market strategy (GTM)](https://hasty.se/en/ordlista/go-to-market) — A go-to-market strategy explains how an offer will reach the right customers and win: audience, positioning, message, channels, sales model and launch plan. - [Marketing automation](https://hasty.se/en/ordlista/marketing-automation) — Marketing automation uses rules, data and systems to trigger relevant activity such as email, segmentation and follow-up. - [Lead generation](https://hasty.se/en/ordlista/lead-generering) — Lead generation creates and captures interest from potential customers who may develop into commercial relationships. - [Content repurposing](https://hasty.se/en/ordlista/content-repurposing) — Content repurposing adapts one strong source idea into purposeful formats for different channels and situations. - [Human-in-the-loop (HITL)](https://hasty.se/en/ordlista/human-in-the-loop) — Human-in-the-loop means a person reviews, directs or approves critical stages in an AI system rather than leaving the process fully autonomous. - [AI governance](https://hasty.se/en/ordlista/ai-governance) — AI governance controls how an organisation selects, uses, reviews and monitors AI systems, data and suppliers. - [RAG (Retrieval-Augmented Generation)](https://hasty.se/en/ordlista/rag) — RAG is an AI architecture where a language model retrieves relevant information from approved sources before composing an answer. - [Core Web Vitals](https://hasty.se/en/ordlista/core-web-vitals) — Core Web Vitals are Google’s user-centred measures of loading performance, visual stability and responsiveness to interaction. --- ## Kontakt - Allmänna frågor: hej@hasty.se - Offert och nya uppdrag: christian@hasty.se - Telefon: 08-480 04 706 (+46 8 480 04 706) - Besöksadress: Bjurholmsplan 24, 116 63 Stockholm, Sverige - Kontaktsida: https://hasty.se/en/kontakta-oss - Personlig service (formulär): https://hasty.se/en/boka-demo - Juridisk avtalspart: Norrhavet Group AB, org.nr 559258-3792, Stockholm, Sverige. - Priser och kalkylator: https://hasty.se/en/priser ## Site maps for agents - https://hasty.se/llms.txt - https://hasty.se/llms-full.txt - https://hasty.se/agents.md - https://hasty.se/sitemap.xml Hasty is a brand owned by Norrhavet Group AB (org.nr 559258-3792), Sweden.