# How to prioritize credits for maximum business impact

> Every customer has different needs, and they shift throughout the year between peaks and valleys. At Hasty, you choose freely what you want help with across all our services, and we deliver until your credits are exhaust

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Publicerad: 2025-09-08T08:44:13

<h3 class="wp-block-heading">Every customer has different needs, and they shift throughout the year between peaks and valleys. At Hasty, you choose freely what you want help with across all our services, and we deliver until your credits are exhausted for the month or plan. Credits are the best way to turn time into results – here we show you how to allocate them for the greatest business impact.</h3>

<h2 class="wp-block-heading">Insights</h2>

<ul class="wp-block-list">
<li>Think portfolio: 70 percent to core flow, 20 percent to improvements, and 10 percent to experiments</li>

<li>Allocate the largest share of credits to what directly impacts conversion and revenue</li>

<li>Use the remaining portion to improve and test new things on a controlled scale</li>

<li>With a simple weekly report, the effect becomes visible – pipeline per krona increases</li>
</ul>

<p class="wp-block-paragraph"></p>

<h2 class="wp-block-heading">Portfolio thinking for your credits</h2>

<p class="wp-block-paragraph">Just like in an investment portfolio, credit planning is about balance. Putting everything into the core flow means you miss out on innovation, but too many experiments can drain the budget without effect. The winning model is 70–20–10.</p>

<ul class="wp-block-list">
<li><strong>70 percent – core flow</strong></li>
</ul>

<p class="wp-block-paragraph">This is where you place the majority of your credits. These could be campaigns that drive leads, landing pages that convert, or sales materials that directly affect the deal.</p>

<ul class="wp-block-list">
<li><strong>20 percent – improvements</strong></li>
</ul>

<p class="wp-block-paragraph">Everything that optimizes what already exists. For example, improved copy, design adjustments, or website updates. Small adjustments that together yield a large effect.</p>

<ul class="wp-block-list">
<li><strong>10 percent – experiments</strong></li>
</ul>

<p class="wp-block-paragraph">Test new channels, formats, or messages on a small scale. When something shows potential, it can be moved over to the core flow.</p>

<p class="wp-block-paragraph"></p>

<h2 class="wp-block-heading">Example of credit mix in practice</h2>

<p class="wp-block-paragraph">A company with 100 credits per month could distribute them like this:</p>

<ul class="wp-block-list">
<li>70 credits for campaigns, ads, and sales materials</li>

<li>20 credits for web updates, case studies, and presentations</li>

<li>10 credits for experiments with video formats or new channels</li>
</ul>

<p class="wp-block-paragraph">With this setup, the pipeline impact becomes directly measurable while still leaving room for improvement and innovation.</p>

<p class="wp-block-paragraph"></p>

<h2 class="wp-block-heading">Added value – a quick calculation per deliverable</h2>

<p class="wp-block-paragraph"><strong>An example:</strong></p>

<ul class="wp-block-list">
<li>One credit corresponds to one hour of senior production.</li>

<li>A landing page may require 8–10 credits.</li>

<li>A campaign with three ad formats might land at 6–8 credits.</li>
</ul>

<p class="wp-block-paragraph">When you see the cost per deliverable, it becomes easy to prioritize correctly – and to explain the impact to management.</p>

<p class="wp-block-paragraph">We help you set the right mix based on business goals and quarterly plans. Our weekly reports show exactly how credits were used and what business impact they provided. This way, you see pipeline per krona – in black and white.</p>

<h2 class="wp-block-heading">Summary</h2>

<p class="wp-block-paragraph">Credits are the best way to turn time into results. By using the 70–20–10 portfolio model, you ensure that most resources go toward business-critical initiatives, that you continuously improve what already exists, and that you dare to test new things on a small scale. With Hasty, the credit mix is both easy to plan and easy to defend to management and the CFO. The result: more pipeline per krona spent.</p>

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