# Branschfakta: kostnad och ledtid per disciplin

> Kostnadsnivåer per månad i SEK exklusive moms och ledtider från godkänd brief till första utkast.

Human view: https://hasty.se/en/fakta
Agent view: https://hasty.se/en/fakta.md

Languages: sv=https://hasty.se/fakta | en=https://hasty.se/en/fakta | no=https://hasty.se/no/fakta | da=https://hasty.se/da/fakta | fi=https://hasty.se/fi/fakta

Kostnadsnivåer per månad i SEK exklusive moms. Ledtid avser arbetsdagar
från godkänd brief till första utkast.

Uppdaterat: 2026-09-22. Källa: Hasty (Norrhavet Group AB).

| Disciplin | Egen anställd | Byrå | Frilans | Hasty (abonnemang) | Ledtid |
| --- | --- | --- | --- | --- | --- |
| Graphic design | 52 000–78 000 kr | 45 000–120 000 kr | 750–1 300 kr/tim | 11 550–34 650 kr (15–45 credits) | 2–5 arbetsdagar |
| Brand and identity | 58 000–90 000 kr | 120 000–450 000 kr | 900–1 600 kr/tim | 30 800–92 400 kr (40–120 credits) | 10–25 arbetsdagar |
| Web and development | 62 000–95 000 kr | 150 000–600 000 kr | 850–1 500 kr/tim | 46 200–154 000 kr (60–200 credits) | 15–45 arbetsdagar |
| Content and copy | 48 000–72 000 kr | 40 000–130 000 kr | 700–1 200 kr/tim | 15 400–46 200 kr (20–60 credits) | 2–7 arbetsdagar |
| Film and photo | 55 000–85 000 kr | 80 000–400 000 kr | 900–1 800 kr/tim | 23 100–92 400 kr (30–120 credits) | 7–21 arbetsdagar |
| SEO and advertising | 55 000–88 000 kr | 25 000–90 000 kr | 800–1 400 kr/tim | 15 400–53 900 kr (20–70 credits) | 5–14 arbetsdagar |

## Definitioner och fallgropar

### Graphic design

Graphic design is the ongoing production of visual material — presentations, ads, reports and social posts — based on an established brand identity.

- Pricing is set per project rather than per month, which makes the budget unpredictable when volume varies.
- Editable source files are not included, so the next supplier has to start over.

### Brand and identity

Brand work means defining position, messaging and visual identity, then packaging it as guidelines the whole organisation can produce against.

- The identity ships as a PDF without templates, so it never gets used in practice.
- The work stops at logo and colours with no messaging platform, leaving communication inconsistent anyway.

### Web and development

A web project covers structure, design, content, build and measurement — a new site normally takes three to eight weeks from approved structure to launch.

- Content production starts too late, which is the most common reason launches slip.
- The platform is chosen before the requirements, making the site more expensive to maintain than it needs to be.

### Content and copy

Content production is ongoing editorial output — articles, newsletters, sales material and page copy — planned against real demand and search behaviour.

- Copy is produced without keyword research, so it answers questions nobody asks.
- Nobody owns updates, so the content ages quickly without being revised.

### Film and photo

Film and photo is production of moving image and stills for campaigns, product and recruitment — from concept and script to shoot, edit and per-channel versioning.

- Only one version is delivered, so the material does not fit the formats each channel requires.
- Rights to music, voice and talent are unclear, limiting how long the material can be used.

### SEO and advertising

SEO and advertising is the work of being visible where demand already exists — technical optimisation, content matched to search terms and paid traffic, measured on leads rather than impressions.

- The agency fee is a share of media spend, which rewards higher spend instead of better results.
- Search and paid are bought from different suppliers and end up bidding against each other.

## Samma data som JSON

- https://hasty.se/api/public/data?section=facts

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## Kontakt

- Allmänna frågor: hej@hasty.se
- Offert och nya uppdrag: christian@hasty.se
- Telefon: 08-480 04 706 (+46 8 480 04 706)
- Besöksadress: Bjurholmsplan 24, 116 63 Stockholm, Sverige
- Kontaktsida: https://hasty.se/en/kontakta-oss
- Personlig service (formulär): https://hasty.se/en/boka-demo
- Juridisk avtalspart: Norrhavet Group AB, org.nr 559258-3792, Stockholm, Sverige.
- Priser och kalkylator: https://hasty.se/en/priser

## Site maps for agents
- https://hasty.se/llms.txt
- https://hasty.se/llms-full.txt
- https://hasty.se/agents.md
- https://hasty.se/sitemap.xml

Hasty is a brand owned by Norrhavet Group AB (org.nr 559258-3792), Sweden.