# Agency or performance specialist — which is right?

> Compare the pros and cons of hiring a performance specialist versus hiring a performance agency. What's right for you?

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Agent view: https://hasty.se/en/byra-eller-performance-specialist.md

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A performance specialist knows how to run Paid Media and measure ROAS. A performance agency can do that — but also adds strategy, creative, testing and optimisation at team level. It's not just a size difference but a fundamentally different work model.

## What can an agency do that a specialist can't?
A specialist focuses on one channel — Google Ads, Meta or LinkedIn. An agency integrates all channels, tests which mix gives the highest ROAS, shifts budget based on performance and has sales support to bring in when something works extra well.

Prisindikation: från 45 credits per månad.

## What's included in a performance agency
- Multi-channel strategy — not just one platform
- Senior specialists for each channel
- Ongoing A/B tests on ads, audiences and bids
- Creative support — new variations every week
- Monthly ROAS reports and optimisation

## The difference between a generalist and a specialist
An in-house performance specialist is cheaper per month but needs to keep themselves updated on Google, Meta and LinkedIn's latest changes. An agency handles that — it's their job — and can react faster when algorithms change or new channels open up.

## FAQ

**Does a performance agency cost more than an employee?**

Often not. A senior performance marketer costs £4000–6000 per month. A performance agency at £1500–3000 per month is often cheaper — and you get a whole team, not one person.

**Can an in-house specialist and an agency work together?**

Yes, it often works well. The specialist handles day-to-day and reporting. The agency improves strategy, tests new channels and optimises ROAS.

**How long onboarding does a performance agency need?**

1–2 weeks. The agency needs access to your ad and analytics accounts, then they take over and report weekly.

**What if I only want Google Ads?**

Then a specialist is often better than an agency. But many agencies can sell themselves on just one channel initially and expand later.

## Ready to choose the right path for your Performance Marketing?
Hasty helps you decide: agency, specialist or a mix. Book a call and we'll show what fits your budget and goals.

## Relaterade tjänster
- [Paid Media](https://hasty.se/en/tjanster/paid-media)
- [Growth marketing](https://hasty.se/en/tjanster/growth-marketing)
- [CRO & conversion optimisation](https://hasty.se/en/tjanster/cro-konverteringsoptimering)
- [Performance marketing](https://hasty.se/en/tjanster/performance-marketing)

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